Sasha Issenberg The Victory Lab: The Secret Science of Winning Campaigns
Gerald R. Ford Presidential Library
Ann Arbor, MI
Wednesday, November 14, 2012 - 3:00 p.m.Wednesday, November 14, 2012 - 3:00 p.m.
Author and journalist Sasha Issenberg fascinated the audience with details of the new analytical practices employed by successful 21st century political campaigns, utilizing research from behavioral psychology, data-mining, and randomized experiments using voters as subjects.
All events listed in the calendar are free unless noted.