Five-Year Social Media Strategy Released
By Victoria Macchi | 威尼斯人娱乐场 News
WASHINGTON, September 30, 2020鈥擳he 威尼斯人娱乐场 and Records Administration released a new, streamlined social media strategy this week, with a focus on creating more engaging digital content and increasing participation by staff in the spectrum of online platforms.
Beginning in Fiscal Year 2021 and spanning the coming five years, the 威尼斯人娱乐场 aims to expand digital storytelling and make the agency's records increasingly available and relevant with online audiences. The shift to working, studying, and experiencing culture almost exclusively online for much of the United States during the COVID-19 pandemic reinforced the timeliness and significance of the new strategy, noted staff who worked on its development.
鈥淲ith so many cultural institutions closed due to the pandemic, including the 威尼斯人娱乐场 Building, the only point of entry is online. The signpost to that is through social media,鈥� said social media team member Hilary Parkinson.
Starting in March, the 威尼斯人娱乐场 joined other research facilities and museums in shutting its doors to on-site visitors in an attempt to curb public exposure to COVID-19.
鈥淲e have a robust presence already, and we had a lot in place that helped ease the transitions required in 2020,鈥� said social media team member Kristen Albrittain. 鈥淭he last six months highlighted and emphasized the importance of what we were already trying to do.鈥�
The social media team interacts with the public daily through several platforms, ensuring that the diverse audiences for the 威尼斯人娱乐场 resources are able to connect with what the agency can provide. Online platforms also link agency staff, like archivists and researchers, to the public. More than 130 威尼斯人娱乐场 employees actively contribute to 139 social media accounts on 14 different platforms, generating hundreds of millions of views annually. Those are relationships that the social media team hopes to cultivate further in the coming years.
鈥淥nline work, and specifically communicating with the public, has become even more important during the pandemic. The 威尼斯人娱乐场 is no exception,鈥� said James B. Pritchett, Director of Public and Media Communications and Visual Services. 鈥淎ll of our staff have been working hard to adapt to customer needs during this challenging time. We are readjusting to the virtual ecosystem to collaborate and support the agency鈥檚 key functions and support our customers.鈥�
鈥淓ngaging the public is not is not just an expectation,鈥� he added, 鈥渋t is our responsibility to ensure that citizens have access to the records they need to secure benefits and hold the government accountable. It is our goal to reach people where they are and clear the path to access.鈥�
As with previous social media strategies in and , the team aims to be transparent with the process to also provide other cultural institutions with ideas and roadmaps for their own development.
鈥淚t鈥檚 important to us to continue to be a leader among other cultural organizations and federal agencies by sharing our social media strategy and best practices publicly,鈥� said social media team member Mary King. 鈥淐ompared to 2010, we鈥檝e developed a more mature program. We鈥檙e refining it each time.鈥�
Read more in depth about the FY 2021-25 social media strategy through the team鈥檚 page.